The Shoreline Events Team
shoreline event design (sed) was founded in 2019 by founder & creative director megan westers, a michigan native with a marketing background and deep-rooted passion for hospitality.
Megan Westers
Founder + Creative Director
After spending her first few years in the corporate marketing world, Megan decided to pursue her love for hospitality by helping her in-laws renovate, market, and operate a now successful wedding venue in Rives Junction, MI — Westers Family Winery (Formerly known as Black Barn Wedding Venue). With her growing expertise in event planning, Megan took this foundation and dreamed up her own private wedding planning and design company. Inspired by the beauty of the Lake Michigan Shoreline, SED was born.
Since its inception, SED has experienced rapid growth, expanding from a one-woman operation to a team of eight and serving clients on a local, regional, and national level. Today, Megan & the SED team are known as one of Michigan’s premier full-service event planning & coordination teams for weddings, corporate events, and beyond.
When she’s not planning events, she enjoys baking, finding the next place to enjoy a glass of wine or a good meal and almost any outdoor activity. Aside from spending time with her family: husband Jordan and two sons Lincoln and Oliver.
Sarah Bucklin
LEAD producer
Sarah is a proud alumna of the MSU School of Hospitality & Business. Having many years of experience in corporate events, non-profits, & weddings, Sarah excels in bringing special moments to life through her seamless organization, clear communication, & meticulous logistical planning skills. With a zest for life rooted in the deep belief that “without love, what is there?”, Sarah approaches wedding planning with both passion & precision. Sarah is dedicated to creating relationships with her clients & couples, and ensuring the planning process be smooth, seamless, & FUN!
In her free time, she enjoys immersing herself in nature, dancing, spending time with her friends & family, and traveling - specifically anywhere she’s able to scuba dive!
Jamie Gorman
director of Marketing & design
LEAD COORDINATOR
When it comes to beautifully designing your day full of romantic glow & trendy décor, Jamie is your girl! With a background in event planning & design, venue management, & digital media marketing, Jamie joined the SED Team as our Director of Marketing & Design Operations as well as a Lead Wedding Coordinator. Her bubbly personality & passion for crafting memories that’ll be cherished forever allows her creativity & attention to detail excel in every project.
Outside of the office, you can find Jamie curled up with a good book, soaking in the nightlife with friends, & romanticizing all the little details of her life. - OH! - & don’t be surprised to find her always accessorizing her life in pink, always with a Starbies in hand!
Chloe Savitch
LEAD COORDINATOR
Chloe comes from the performing arts industry as a Stage Manager. She is a graduate of Union College in Schenectady, New York with a degree in Psychology and Theater. Chloe has lived in New York her whole life and moved to Michigan to join the SED family. She has over 5 years’ experience managing live entertainment and events where her main responsibilities were to plan, organize, and make sure the show goes on smoothly, so transitioning from performing arts to weddings is natural for her.
As both a lead coordinator and administrative/marketing assistant for Shoreline, Chloe knows the ins and outs of the company. She finds excitement in making her clients’ wedding dreams come true, focusing on small details, and getting to know the couples to make their day unique and tailored just to them. Her goal is for her clients’ day to be stress-free, relaxing, and a whole lot of fun! She will take care of the rest.
In her free time Chloe loves to keep herself connected to the performing arts by going to see local plays, concerts, and other live entertainment. She enjoys spending time with her family and friends and looks forward to winding down in the evening cuddling with her dog, Lucy!
Ashley Wellman
lead coordinator
Ashley has a strong love for this ever evolving Creatives Industry! With a background that stems from Catering, Video Production, & Graphic Design - she is no stranger to crafting unforgettable weddings & events that showcase her artistry & organizational skills! Whether she’s designing a custom invitation or bringing your vision to life, Ashley’s quirky charm and attention to detail will make your day truly special!
When she’s not working weddings, you can find her exploring new places, diving into DIY projects, & enjoying the pickleball court with her friends!
Dana Hicks
floral operations & lead designer
This year will be Dana’s seventh season of growing and designing flowers for weddings and events and her second year as Shoreline Event Design’s lead designer and overseeing the company’s floral operations.
Dana is a nature inspired farmer-florist and she designs with much of what she grows. At her floral farm that she owns, Black Dog Flower Co., she grows beautiful flowers in a way that protects our ecosystem and pollinators - she loves our bees and butterflies so much! Her preferred design style is lush and garden-inspired and she feels so lucky to design with some of the most incredible local blooms and supplements when needed from other local, national, and global suppliers to ensure she can design for events year-round. She loves texture, movement, the unique and funky stuff, and she definitely doesn’t shy away from color.
She is always honored to be your florist and feels so lucky to have her flowers and designs be a small and beautiful part of your best day ever.
Kaila Piepkow
LEAD stationery & graphics Designer
Kaila is your go-to design professional, creative and hype gal; also the newest addition to Shoreline Event Design Team as the in-house stationery designer! She is the Founder of Dox Design, a bright and vibrant small creative team that created and launched over 200 brands and rebrands for small businesses (which she recently sold!)! With a deep love for print design, fun patterns and color, she is SO excited to flex her creative muscles to create one-of-a-kind print design for your special day.
Since departing from her full time gig of running a design agency for the past 6 years, she has decided to focus her creative passions on projects that are meaningful and tell a story, and she feels that the wedding space is the perfect fit to do that. She crafts your invitations and day-of signage and stationery while also incorporating details of what makes you special. Her clean, fun and unexpected design style will be the icing on the figurative (or maybe literal?) cake to make your wedding day memorable.